We often write about the many needs in our community. United Way-Thomas Jefferson Area runs several programs and is involved in several partnerships and initiatives that help kids, families, other nonprofits, and so on.
Of course, to make all these wonderful things happen, funds are needed to pay for staff, materials, program outreach via advertising, and so on. We also like to have fun while doing good, and also like to make business support be a win-win situation.
Did you know?
According to the 2008 Cone/Duke University Behavioral Cause Study:
- A full 85% of Americans say that they have a more positive image of a product or company when it supports a cause they care about.
- 79% would be likely to switch from one brand to another brand ... if the other brand is associated with a good cause.
This is called “Goodwill Marketing” and we are poised to introduce an opportunity for local businesses to have some high-profile fun.
We will be announcing this opportunity soon, so stay tuned!